Case Study: Sedap Cookies
This case study is about Hazmir thinking about how to attract investors and increase market share of his company. In the competitive market that he was in, business expansion was a must. His company was planning to purchase a cracker machine to expand its product lines. However the cost was very high for a small company as his. As a current Managing Director of Sedap Cookies Sdn Bhd, which he inherited from his mother, Puan Nabilah, he felt it was his responsibility to ensure his family business flourish.
